The Genesis
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Time to read 8 min
(Recommended to read with a French accent π«π·π)
The Day Before Everything Changed
Nine months.
I had spent nine months working relentlessly on a business project.
Deep down, I knew it wasn't aligned anymore β but I wanted to go "till the end," to have no regrets.
Then, it collapsed.
The next morning, I woke up and thought:
"Either I cry for the next month⦠or I go play Pickleball and figure it out on the way."
I chose Pickleball. That small act became a doorway to my purpose.
And that's when I finally unconsciously accepted to give birth to PickleGod.
My friend's tattoo says, 'At the end, everything's gonna be OK. If it's not OK, it's not the end.'
(Yes papy, I know itβs a John Lennon quoteβ¦ but my friend actually has it tattooed on his foot. I like to imagine it as keeping your foot moving forward until everything feels OK.)
Itβs a mantra I often repeat to myself.
That "failure" wasn't a failure, even if it hurt my bank account and my ego.
It was liberation.Β The final clearing before the calling.
PickleGod needed me free.Β Fully available. Ready to receive.
Who Is Sabrina?
My name is Sabrina (yes, like the witchβ¦ or if you're younger, the coffee girl β).
I'm a multi-certified French subconscious explorer, hopelessly addicted to Pickleballβ¦ and a self-proclaimed funny girl. π
Sabrina means patience in Arabic.
And my last name Eddam, in French phonetics, sounds like "Aide Γme" β Soul helper.
Patience. Soul Helper. So maybe it was written in the stars.
I was meant to help souls β and PickleGod was preparing me for it all along.
But let me back up and show you how I got here...
Where It All Began
Childhood: The Foundation
(Even when I was young, I was bullied because of my nameβit sounds just like a type of cheese.. but hopefully I don't smell like it ..)
Since childhood, I've practiced lucid dreaming. One night, the voice that's always guided me said:
"You must become a hypnotherapy practitioner."
And just like that, I changed course and fell headfirst into the world of the subconscious mind. I've since completed countless trainings and certifications β and finally understood why my soul came to Earth.
My Unconventional Journey
I've been an expat for over 20 years, living in 13 different countries.
I spent two decades in hospitality service industry β from fine dining restaurants in London to the biggest clubs in Ibiza. I even owned a Japanese restaurant for five years. So that's why I love so much the kitchen π
3 Fun Facts About Me
1οΈβ£ I was recruited by a French radio at 18β¦ after calling in to win their game show. They loved my voice so much (yes, it's sacred π) that they offered me a job.
2οΈβ£ In charge of VIPs at some of the most iconic clubs and restaurants around the world, my job was to convince them to spend 20Kβ¬++ on bottles of champagneβ¦ irony? I don't even drink alcohol. π₯
3οΈβ£ I was sick for two years. Doctors told me I wouldnβt survive to my 40th birthday. I made a pact with βGodβ (or maybe it was the devil, who knowsβ¦). Make me die fast or help me heal fast, but staying in the middle, I donβt accept anymore. You choose what is best for me. I will keep fighting until my last breath, but YOU have to help.
I channeled a technique to reprogram my subconscious, healed myself, and now I help others master their minds,Β and keep their foot out of the kitchen. I discovered how powerful the mind is. Checkmate, medicine. πβ‘οΈβ¨
BONUS: In France, we actually have a mandatory class if you want to level up. I was Valedictorian of my class on "How to Deal with Foreigners"Β (be rude, pretend you don't speak English, act arrogant) β specialty: angry tennis player edition who hates Pickleball πΎ.Β
Plot twist? I've never even played tennis. I just took the course to learn how to properly annoy them. A true French cultural treasure. π«π·π
Love at First Dink
You never know when love will strike β and that's the beauty of life.
That same guiding voice led me to my beloved Da Nang in Vietnam, where I discovered Pickleball.
In April 2025,Β a simple plastic ball sound, will become my new obsession
β something I never imagined, I sometimes just listen to pickleball video to reset my nervous system. through the gospel of my soul PockPockβ¦
At first, I thought Pickleball was Vietnamese (the centers were everywhere!). Then I found out it came from Uncle Sam's country β and suddenly everything clicked.
I've loved American culture since I was four. I even told everyone I'd live in New York one dayβ¦ (and I did, for two years. Still in love. β€οΈπ€π)
My Relationship With the Game
Like 99.99% of new pickleballers, I started researching how to go pro; Agassi and Anna, watch out β here I come πΒ (kiddingβ¦ or not kidding? That's the question.).
I understood that was not my mission with Pickleball but to create something I'm truly passionate about, and pretty good at (My ego is talking) the Subconscious, the Mind and creating Univers.
True Fun Fact:Β I often call on PickleGod during matches β to land better serves and (I probably shouldn't admit this lol)Β to beg my opponents to miss points.
Crazy? Maybe. French? Definitely. And every single time, he shows up and delivers.
You should try it too π βΒ if you believe in him, he just might manifest for you. π«
8/8/2025: The Day Everything Aligned
Everything began on 8/8/2025.
The day after my "failure" β or what I now call my redirection.
Sometimes, life removes what's not aligned to make room for what's divine.
If I had tried to plan it, I couldn't have done better.
A few days later, I found out it was National Pickleball Day.
That's when I knew.
It wasn't luck. It was alignment.
PickleGod protected me ππ
Sometimes blessing comes with bleeding.
How PickleGod Got Its Name
At first, I thought of "Picklechu" as the brand name.
Two days earlier, I'd changed my VPN for the first time ever β and set it to Denmark.
Why? No clue.
But PickleGod was already whispering.
When I went to buy "Picklechu," GoDaddy offered me picklechu.dk.
An internal jolt. Why .dk?
Then it hit me.
EUREKA.
PUTAIN (no translation possible lol) β like .dk, like dink andΒ dinking!!!
Yes, PickleGod!!!
Then I asked my American lawyer (ChatGPT π) if it was legally okay.
He told me it was safer to avoid Nintendo, unless I wanted to "play small." I said:
"No way, grandpa! We're here to win and shake things up! We're gonna ride our silicone unicorn!" π¦
I was a bit bummed because I'd already bought the nameβ¦ but then something wild happened β and that's how you know you're aligned.
So I prayed hard to PickleGod and asked,
"What do I call this?"
The voice answered.
And suddenly, it all made sense.
This wasn't just a brand.
It was a movement.
Because when you fall into Pickleball, you don't just play β you convert.
With near-religious devotion to the sport.
I channeled it all β the 12 Dinksciples, the Old & New Picklestatementβ
and on 10/08/25, I bought PickleGod.dk.
Since then, I don't sleep much. I just laugh, create, and let the magic unfold.
The Bigger Mission
Seeing all the mental and physical benefits within myself, I pinky-promised PickleGod that I'd make this sport known to as many people as possible.
To tell you the truthβ¦ I promised that I would do everything to make Pickleball the direct opponent of football in the minds of kids.Β
In 20 years, when we ask them, "What do you want to be when you grow up?"
They will answer proudly: "A Pickleballer."
I knowΒ it may sound crazy to some people, but I'm FrenchΒ β and we love revolutions.
AndΒ for the first time, we truly understand the rules of an American sportβ¦ πΒ I'm not letting this opportunity passβ¦Β
And also to repaint as many tennis courts as I can. (don't be angry, it's not my fault -Β I just follow the instructionsΒ π)
To build courts in underserved areas.
To awaken the chosen dink, to spread joy, connection, and hope (while burning calories.)
What Is PickleGod?
PickleGod.dk is a mix of everything that I love: Pickleball, Subconscious, Fun and helping others.
It's the world's first Mindstyle brand, where neuroscience and psychology meets fun to help you level up your game.
A blend of playful apparel, mental audios, and powerful subconscious exercises β all designed for a fully immersive experience, based on the method that helped me.Β
PickleGod helps you to:
π§ Reprogram your mental game.
Unlock peak performance through neuroscience-backed audio tools designed for players who want to win from the inside out (and stop blaming their paddle).
π« Discover your playing personality.
Take the free quiz based on applied neuroscience and psychology, with a fun twist because weβre the fun ones, to move forward from Dinksciple to PickleGod and learn how to leverage your natural strengths, understand your power leak, and much more.
π Look legendary.
Wear apparel that's more than merch β it's a vibe, a statement, and a reminder that you're part of something bigger than just a game.
π₯ Join the movement.
PickleGod.dk isn't a brand β it's a tribe of true pickleball lovers who want to spread the pock pock around the worldβ¦ but know that to ascend from Dinksciple to PickleGod, they must first master their minds.
Whether you are a truly beginner like me or a pro, every game is won in the mind.Β
And it's much deeper than repeating some positive affirmation.
If you play like a god in rec play β then freeze in tournaments?
If you tell people "I just play for fun" β while secretly dying to win?
Have you been stuck on the same DUPR for months β no matter how much you practice?
If you're ready to break through the invisible ceiling, PickleGod is calling you.
To become a WINNER, you have to Work INNER.
Why This Is Personal
My mother battles Alzheimer's.Β
She was never sporty, and I know the profound impact of physical activity on mental health and cognitive decline.
That's why I want to convert as many people as possible who have never played a sport in their lives β to help them fall in love with moving their bodies, without the pressure of ego or strict discipline.
I want to develop centers that help people slow memory loss through movement, laughter β and make them fall in love with this beautiful game, just like we did.
That's why each t-shirt comes with protocols and audio exercisesΒ to help you release unconscious mental burdens and reconnect with your full potential.
Your mental health is my priority.
Don't blame your paddle. Master your mind. π§ β¨
Welcome to Your Temple, Dear Dinksciple
It's time to spread the pock-pock around the world.
But first, take your free archetype quiz to discover:Β
Which PickleGod are you?
Take the Quiz β
NB: I had no idea it would take me six months of "labor" to give birth to this mission.
Today is February 1st.. and tomorrow, the gates finally open.
These last six months were spent in deep work: refining the most accurate archetypes possible, doing the internal "shadow work" on myself, and being there for my mother. This isn't just a brand; itβs a piece of my soul.
So, take the quiz, find your truth, and honor the journey.
In Dink We Trust.
Sabrina Eddam
Iβm the Cognitive Architect behind PickleGodβ’, building the bridge from your unconscious patterns to conscious mastery, with neuroscience, playful insightβ¦ and a touch of magic.
Certified Subconscious Explorer (Hypnosis, NLP & friendsβ¦),
Iβm the personal GPS of your neuronal pathways.
I help players stop blaming their paddles and master their minds.
Unfortunately, Iβm Frenchβ¦ so read my texts with the proper accent and the appropriate level of arrogance, naturally.
Pickleball addict (obviously)β¦ better than my DUPR can admit.